Thematic Focus

The series highlights how SACCOs and chamas serve as crucial support systems for women. These community-based financial institutions not only foster savings and credit access but also build social capital and collective responsibility. Maisha Makutano showcases various income- generating activities that women engage in, such as agribusiness ventures, and childcare services. By featuring women who are active contributors to the economy, the series demonstrates the transformative power of financial inclusion

Maisha Makutano sensitively addresses the issue of GBV, raising awareness and providing viewers with information on accessing support services. The series emphasizes the importance of community and family involvement in preventing and addressing violence.

Through agribusiness storylines, the series showcases the potential of smallholder farming, value addition, and cooperative models in enhancing women’s economic independence. Characters navigate challenges in agriculture while adopting innovative practices that position them as key economic contributors.

The series explores the dynamics within households, highlighting the challenges women face in gaining equal decision- making power. It emphasizes the importance of male support and shared responsibilities within families to foster healthier, more equitable relationships.

The show educates women on their SRH rights, maternal care, and safe family planning practices. By integrating these topics into the characters’ lives, the series aims to reduce stigma and increase awareness.