What we are all about
We inform, inspire, and transform communities
By showcasing relatable characters and real - life challenges, the series promotes positive change while fostering a deeper understanding of women’s empowerment.
Small changes make big differences
Learnt something new from watching the show.
Connected with iMama for information on issues addressed on the show
Making of
Pioneering television
Set in the fictional village of Makutano, the 13-part drama series follows women and families navigating challenges such as financial inclusion, agribusiness, gender-based violence, childcare, and sexual and reproductive health. Through humor, resilience, and determination, these characters highlight the transformative power of women’s economic empowerment.
Research-based
Maisha Makutano leverages insights from a piece of research conducted by Dalberg Design in 9 counties across Kenya using a mix of research methods and activities including interviews, observation, photocards and concept tests. The outcomes of this research helped to identify sub- segments/persona in rural and peri-urban areas based on their contexts, needs, motivations, goals, and aspirations.